Blursday cuts down the time it takes for businesses to build brand guidelines by 70%. It then uses these guidelines to build collateral at 10x the speed, helping marketing teams run experiments and execute campaigns.

All this data will further be used to build marketing strategies, content, and suggest product features and collaborations.

In its MVP stage, Blursday builds out brand guidelines and ensures collaterals are on-brand accessible through a Figma plugin and a Slack integration. It can also generate on-brand text content for these collaterals. The next major product release will be on-brand media generation.